Endorsement Marketing for the Small Business

You may associate endorsement marketing with the big celebrity names that act as the face of a brand you know well. Keira Knightly and Coco Chanel, Gary Linekar and Walkers Crisps are two examples. How does a sole trader or small business compete with these brands when they don’t have a celebrity in their back […]

How To Boost Your Branding Toolkit

It doesn’t matter if you’re a start up or a seasoned business owner, sometimes our branding can do with a bit of a boost. After all, it’s the first line of communication with our customers and potential clients, and it’s so important to get it right. A branding toolkit consists of many assets, not just […]