The face is a rich source of information, those 43 muscles in the face that can make over 10,000 facial expressions.

There are 7 accepted facial expressions of emotion; Anger, Fear, Disgust, Happiness, Sadness, Surprise and Contempt. This gives a universal language to read and understand how anyone really feels, without them saying a word.

Understanding that all people buy on emotion, means that recognising emotion is an important skill, so learning how best to respond is the key to unlocking business growth.

Adrianne Carter is a globally recognised expert in understanding facial expressions and emotions. She has been instrumental in developing cutting-edge research methodologies to gain insight into emotion and behaviour for the last 15 years. She now works with global brands, turning her considerable talents to improving their key visuals, recruitment and training.