Socially Shared: Women in Business Networking | Membership Information

Optimising an online business directory for enhanced visibility should be at the top of your strategy list. As a valuable member of any community, it’s important to focus on this benefit, but at Socially Shared, we see evidence of the positive impact these directories create.

We all know how vital networking can be to personal and professional development. A women’s business networking membership like Socially Shared offers a platform for connection, collaboration, friendships, learning opportunities, and professional growth.

Your membership with Socially Shared also provides you with a business directory listing. Unfortunately, this feature is often overlooked, yet it can be a powerful tool for raising your visibility, expanding your network, opening yourself up to opportunities, and much more. 

The power of the business directory.

A business directory isn’t simply a list of names. Think of any online directory as a door to opportunities. 

Why is it so important to focus on this membership feature?

Target audience: Why do you attend networking events? Most people will say it’s so they can meet potential clients. All those hours you spend travelling to venues, networking, and following up after an event are seen as valuable business marketing strategies. However, those same professionals and potential clients are enjoying the benefits of their business directory. Yes, they are promoting their products or services, but they are also looking for what you offer.  

Credibility: Including your business in the directory adds credibility to your profile. You are no longer just a name mentioned in passing but a trusted member of the community. Potential clients can learn more about you and your business and resonate positively with what you do. 

Visibility: Yes, visibility has become quite the buzzword, but visibility or discoverability is essential. The world is a busy place, and standing out from the crowd has never been more important. Your directory listing serves as an extra online platform where your target audience can discover your business, potentially leading to new clients or collaborations. 

Opportunities: Your listing can create lots of opportunities, from networking to speaking. At Socially Shared, our Area Hosts pick guest speakers for live events from the business directory. If your goal for the year is to attract more speaking gigs or workshop hosting events, then having an online business directory is a must. 

Branding: Consistency is key when sharing your business message and brand. Having that dependable presence in a business directory shows any potential clients you are a brand worth trusting. 

Now you understand the value of having a business directory listing on your membership website, but how do you know what to include? 

Five tips for optimal visibility in the business directory.

To make the most of your listing, it’s worth looking at the following elements:

  1. Professional profile picture – Your profile picture is the first impression you make on visitors. While having your business logo on your directory is helpful, your potential client would prefer to see a professional, good-quality, smiling, and approachable picture. 

Being visible and putting yourself out there is a big deal. It takes courage and confidence to show up as the face behind your business. Having professional headshots or brand photography which reflects your personality can help you to do just that.” Claire Keogh, Member and Photographer from In Her Wildest Dreams

  • Business description – Write a compelling description of your business. Include what sets you apart, what you offer, and the benefits and solutions you provide for your clients or customers. Don’t overthink this or write what you think ‘should’ be in a directory. Instead, use language that speaks directly to your audience and shows your personality.
  • Keywords – Think about the words, phrases, and terms your clients would use to find businesses like yours and integrate these into your description. Keywords enhance your searchability.
  • Contact information – This is probably the most important part of a directory listing but also the bit that rarely gets updated. Make it as easy as possible for potential clients to reach you. Include your email address, phone number, website URL, and relevant social media profiles. Check that all the links work and go back into your directory to update them if they change.
  • Testimonials – Although your business directory is about you and your business, it’s ultimately about your target audience and why they should work with you. Therefore, it’s a good idea to include a testimonial from happy clients at the bottom of your listing. Doing this adds credibility to your profile, shows you know your stuff, and can be the deciding factor between a potential client getting in touch with you or your competitor.

There are additional benefits with a Socially Shared membership directory, including the ability to add multiple images within your listing. This works well for the authors in our network who can share pictures of multiple book covers, as well as our members who have many products to sell. 

The business directory in the Socially Shared networking membership is a valuable resource that should not be overlooked. Explore the potential of your membership and let your business thrive. 

Check out a couple of the other benefits of membership: Free Events and Guest Passes.

Feel Supported in Your Business with Socially Shared

Interested in joining the Socially Shared Women’s Business Support Network? Our affordable annual membership is £99 and includes many other benefits to help your business thrive. Find out more via our website

“This is a wonderful networking group which offers support, guidance and countless friendly faces – all committed to helping each other and working together to achieve. I would highly recommend the group to others.” Lorraine Checklin.

What does the membership include?

  • Free Entry to Online Ask The Expert events
  • Exclusive members-only free events
  • Online business directory listing
  • 2 free guest passes
  • Discounted tickets 
  • Unlimited event listings
  • Guest blog opportunities
  • Quarterly member’s newsletter
  • Speaking opportunities
  • Social events

Always a great opportunity for learning something new and networking with a great group of ladies from diverse backgrounds, experience and interests. Membership is excellent value at only £8.25 a month for lots of benefits and reductions but open to all to any session at numerous locations. Highly recommend coming along to meet a very friendly set of ladies.” Joanna Theobald

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