Endorsement Marketing for the Small Business

You may associate endorsement marketing with the big celebrity names that act as the face of a brand you know well. Keira Knightly and Coco Chanel, Gary Linekar and Walkers Crisps are two examples. How does a sole trader or small business compete with these brands when they don’t have a celebrity in their back […]

Eight Great Reasons to Blog

Lots of people are given the advice to start a blog whether it’s to promote a business, a book or something else because it can be an effective way to reach out to people, keep them engaged around what you’re doing and sell more. But is it right for you? To help you decide, here […]

Sales and Selling

Sales and selling seem to be words that generate a bit of an involuntary shudder response for most small business owners. No one seems to like selling and for many it is their least favourite aspect of running their own business. They feel icky about the very idea, worried about seeming pushy or manipulative. I […]